Bravo Media has struck a strategic ad deal and coproduction partnership with Chase Card Services for the U.S. cable network’s culinary competition series, Around the World in 80 Plates.
The deal, negotiated between Bravo and media agency ZenithOptimedia division Newcast, will make the Chase Sapphire Preferred rewards card the entitled sponsor for the series to offer exclusive content and offers to its cardholders and Facebook fans. The card will be “thematically-woven” into the show and feature in on-air and online branding and in Bravo’s consumer advertising.
Produced by Los Angeles-based prodco Magical Elves, the competition series pits 12 chefs against each other in a race across 10 countries in 40 days. It’s hosted by culinary experts Curtis Stone and Cat Cora (pictured).
Kevin McAuliffe, Bravo’s SVP, cable branded entertainment, said in a statement the deal will take “content partnership to a new level.”
“With each partner committing assets that support the show across multiple platforms, we’ve collectively developed a creatively-driven marketing strategy effort that serves both partners’ brand goals and gives viewers a more immersive experience.”
The ‘immersive’ elements will extend the show’s life beyond its broadcast time slot through custom content for Chase Sapphire Preferred cardholders available via the brand’s Facebook page, which will become a destination for bonus footage, Q&As with the cast, travel guides and recipes.
Members can also redeem points for travel and dining experiences and enter a contest to win a chance to attend the finale party with the show host and chefs in New York City. Chase Sapphire Preferred will also sponsor Bravo’s Live Voting poll that gives viewers a chance to win weekly prizes or the grand prize trip.