Sony Pictures Television (SPT) Networks is to launch Sony Movie Channel in the UK this spring, its second Sony-branded channel in the territory.
The network, along with a time shifted +1 service, will carry advertising and offer contemporary features and TV movies from Sony Pictures as well as other studios and independent distributors.
Content will cover “a wide variety of genres,” according to SPT, and the launch marks the first time the Sony Movie Channel brand has launched outside the U.S. Full scheduling details will be revealed nearer launch, the company said.
The channel will be carried on pay-TV provider Sky’s basic package, which is available to some 10 million subscribers.
Kate Marsh, SPT’s senior VP of broadcast and channel development, said: “Movies are a strong driver in the pay-TV world. Offering a wide variety of contemporary film entertainment every day, the scheduling will attract movie lovers of all tastes, helping advertisers reach a range of demographics.”
SPT’s other Sony-branded UK channel, Sony Entertainment Television, launched in Spring last year and is carried on both Sky and Virgin Media in the territory, offering female skewing scripted and entertainment programming.