Shankly Productions rebrands

The London- and Beverly Hills-based TV production and distribution company has changed its name to Principal Media following a complete rebranding, and will debut under the new moniker at MIPTV in Cannes.
March 6, 2012

London- and Beverly Hills-based TV production and distribution company Shankly Productions has changed its name to Principal Media following a complete rebranding, and will debut under the new moniker at MIPTV.

Some of the recent changes at the company include the doubling of the sales staff, investments in new programming, and moving into a larger office space in Beverly Hills, the indie said.

“Shankly Productions is now known as Principal Media, reflecting our commitment to high quality productions and first-rate relationships,” said CEO David E. Brenner.

Principal Media will bring its new brand and more than 300 hours of HD and 3D programming to Cannes later this month. The company’s distribution wing represents series that have aired on Spike, Lifetime, Fuel, Fox, Discovery and National Geographic, among others, while recent productions from Principal include National Geographic’s First Ascent and Travel Channel’s America Haunts.

Principal Media is a subsidiary of privately-owned conglomerate the Libra Group.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.