FremantleMedia Entreprises (FME) and online content platform Hulu have struck a first look deal which enables FME to distribute Hulu original series globally across all platforms, including traditional media.
The pact marks the first time an international distributor has signed such a deal with an online video service.
The first original commision programming that FME will bring to the international market is A Day In the Life, a documentary series from Morgan Spurlock (pictured).
The 16-part, 30-minute series was Hulu’s first foray into long-form original content in 2011, and documenting a day in the life of celebs such as billionaire entreprenuer Richard Branson, street artist Mr. Brainwash, and Black Eyed Peas’ will.i.am.
The second season, premiering on Hulu today (March 12) features chef Mario Batali, The Roots’ drummer Questlove, and others.
“This is a ground-breaking deal, which sets a new precedent for acquiring content that can live on both digital and linear platforms, while identifying opportunities outside of the traditional distribution models,” said David Ellender, global CEO of FremantleMedia Enterprises.
“As we expand into original series, we’re collaborating with some of the world’s greatest independent storytellers to make and distribute great TV,” added Andy Forssell, Hulu’s senior vice president of content. “Through this new partnership with FME, we now have the opportunity to extend the reach of these distinctive stories like Morgan Spurlock’s A Day in the Life, on a global scale.”
Other original programming from Hulu includes the recently announced summer 2012 launch of Up to Speed, a travel docuseries from filmmaker Richard Linklater (Dazed and Confused, Before Sunset), starring historian and flaneur Timothy “Speed” Levitch (The Cruise) as he visits the ignored monuments of American cities.