TV

DRG finds homes for “Never Ever Do This At Home”

DRG has sold factual entertainment series Never Ever Do This At Home (pictured), recently picked up from NRK Norway, to TV2 Zulu in Denmark, while format rights have been optioned in Europe, Canada and the UK.
March 13, 2012

DRG has sold factual entertainment series Never Ever Do This At Home (pictured), recently picked up from NRK Norway, to TV2 Zulu in Denmark, while format rights have been optioned in Europe, Canada and the UK.

DRG is the exclusively worldwide distributor for a slate of primetime formats created and produced in-house at NRK.

In Never Ever Do This At Home, a scientist presenter and his sidekick test warnings against doing something at home, by doing just that. TV2 Zulu has acquired eight episodes, while the format rights have been optioned by Prime Productions in Germany, Insight Productions in Canada, Hill Valley in Spain and undisclosed prodcos in the UK and France.

Another NRK title is Battlepop, a game show where teams of celebrities compete in musical challenges. It has been licensed to 1+1 in Ukraine, which has commissioned eight episodes. The format has been optioned by Cuarzo in Spain, Idea Asia Media in China and by undisclosed producers in the Netherlands and Finland.

DRG has also picked up the international rights to two new shows from the broadcaster – Adios! and Useless?

Adios! (known as Amigo Grande in Norway) premieres on NRK1 on March 17 and a second series has already been commissioned. In the game show, two families are represented by three individuals from three generations, and compete in go-karting races, stunts and quizzes.

Useless?, meanwhile, from indie producer Funkenhauser, is a 12 x 30-minute series where a comedy panel’s scientific knowledge and powers of deduction are tested.

“NRK’s formats continue to be big sellers for us,” said Andrea Jackson, MD of acquisitions and formats at DRG. “We are confident that Adios! and Useless? will also be popular internationally.”

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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