UKTV channel Good Food has commissioned Hairy Bikers’ Mississippi Adventure, a 6 x 60-minutes series and companion app to help viewers follow the Hairy Bikers journey.
The Mentorn Media series sends the popular duo on a food and music pilgrimage to Southern America, where they travel the length of the Mississippi river on their Harley Davidsons in pursuit of soul food and Southern music. Each episode will be themed by a different music genre, from jazz and blues to Cajun, country and rock and roll.
Launching alongside the series premiere in Q3 2012 is the first Hairy Bikers app, produced by agency mobile in conjunction with Good Food and Mentorn Media. The app will feature an interactive map, recipes and tips from characters the bikers meet along the way.
“We are over-excited – to say the least – about our trip to Mississippi – the mix of music, food and motorcycles goes back to the roots and soul of the Hairy Bikers,” said the duo in a statement.
Good Food’s general manager Clare Laycock added: “This series will be a real treat for Good Food’s viewers. Not only will they be able to follow the Bikers on screen, but also through their first ever app they will be able to find out additional hints and tips for each of the detailed, original recipes discovered on their journey.”
Finally, Hannah Wyatt, executive producer from Mentorn Media, added: “This is a real passion project for the Hairy Bikers, and as such Good Food viewers will get to see a whole new dimension to the pair – as music is almost as important to the Bikers as food.”