Unscripted

MIPTV Picks 2012: Recipe to Riches

Retailers are increasingly cozying up to reality competition series, as we're seeing with NBC's Fashion Star, and now, with this Canadian format making its way worldwide via FremantleMedia.
March 23, 2012

Retailers are increasingly cozying up to reality competition series, as we’re seeing with NBC’s Fashion Star, and now, with this Canadian format making its way worldwide via FremantleMedia. The original series, from Toronto’s Temple Street Productions, gave everyday people the chance to have their home recipes sold nationwide in one of the country’s largest grocery chains, and the recipe that received the most audience votes would also earn its creator a big cash prize. FremantleMedia’s director of global development, Rob Clark, calls it “the first truly interactive food show.” We call it a tasty idea whose time has come.

Partners: Created by Temple Street Productions; format rights acquired by FremantleMedia

Aired: Food Network Canada, 2011

Rights available: Worldwide excluding Canada, format rights

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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