Unscripted

MIPTV Picks 2012: Recipe to Riches

Retailers are increasingly cozying up to reality competition series, as we're seeing with NBC's Fashion Star, and now, with this Canadian format making its way worldwide via FremantleMedia.
March 23, 2012

Retailers are increasingly cozying up to reality competition series, as we’re seeing with NBC’s Fashion Star, and now, with this Canadian format making its way worldwide via FremantleMedia. The original series, from Toronto’s Temple Street Productions, gave everyday people the chance to have their home recipes sold nationwide in one of the country’s largest grocery chains, and the recipe that received the most audience votes would also earn its creator a big cash prize. FremantleMedia’s director of global development, Rob Clark, calls it “the first truly interactive food show.” We call it a tasty idea whose time has come.

Partners: Created by Temple Street Productions; format rights acquired by FremantleMedia

Aired: Food Network Canada, 2011

Rights available: Worldwide excluding Canada, format rights

About The Author

Menu

Search