Endemol names Drillich as MD for Netherlands

Endemol has promoted Laurens Drillich from creative director to MD for the Netherlands, replacing Peter Adrichem who is stepping down on July 31.
March 27, 2012

Endemol has named Laurens Drillich as its MD for the Netherlands, replacing Peter Adrichem who is stepping down on July 31.

Drillich currently serves as creative director for the Amsterdam-headquartered company, and before joining Endemol held roles at companies including Veronica, BNN, RTL and Endemol Latino in North America.

Adrichem became Netherlands MD in February 2009 and is leaving the company “by mutual agreement,” Endemol said.

In his new role, Drillich will oversee all of Endemol Netherlands Media Group’s production brands, including Endemol Netherlands, SNP Media, 625 TV Production, TVBV, HaagseBluf and S & V Fiction.

Martha Brass, MD of international operations for the Endemol Group, said: “Laurens has the perfect profile to expand our activities in the Netherlands.

“He has vision and ambition and combines creative talent with business instinct. Furthermore, he knows our company inside out and has extensive experience both in broadcasting and production.”

Drillich added: “Everything here is about creativity and we are in good shape. The company is future-proof and performing very well. I’d also like to thank Peter Adrichem for his great contribution to this success.”


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Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.