Endemol has named Laurens Drillich as its MD for the Netherlands, replacing Peter Adrichem who is stepping down on July 31.
Drillich currently serves as creative director for the Amsterdam-headquartered company, and before joining Endemol held roles at companies including Veronica, BNN, RTL and Endemol Latino in North America.
Adrichem became Netherlands MD in February 2009 and is leaving the company “by mutual agreement,” Endemol said.
In his new role, Drillich will oversee all of Endemol Netherlands Media Group’s production brands, including Endemol Netherlands, SNP Media, 625 TV Production, TVBV, HaagseBluf and S & V Fiction.
Martha Brass, MD of international operations for the Endemol Group, said: “Laurens has the perfect profile to expand our activities in the Netherlands.
“He has vision and ambition and combines creative talent with business instinct. Furthermore, he knows our company inside out and has extensive experience both in broadcasting and production.”
Drillich added: “Everything here is about creativity and we are in good shape. The company is future-proof and performing very well. I’d also like to thank Peter Adrichem for his great contribution to this success.”