Jakob Mejlhede has been promoted to the newly created role of senior VP of acquisitions and programming at Viasat Broadcasting, where he will be responsible for all of Viasat’s acquisition and content development for its free-TV and pay-TV channels.
Mejlhede will manage the acquisitions team, as well as a newly established content development team, which will secure entertainment formats, including reality and scripted content from U.S. studios and indie production companies from around the globe.
Based in London, he will take on his new responsibilities immediately. Prior to joining Modern Times Group’s Viasat, Mejlhede worked for MTV Nordic as VP of programming.
In related news, Endemol and Viasat have closed a number of deals ahead of MIPTV. The broadcaster signed a two season deal for Big Brother in Bulgaria to air on the Nova channel, and the channel will also air two seasons of The Money Drop.
The Money Drop format has been commissioned for a second series in Estonia, with a 12-episode run to air on Viasat’s TV3.
Following the success of the format in the territory, Viasat has invested in a regional production hub in Estonia, which will be the home of local versions of the show to air in Lithuania, Estonia, Latvia and now Bulgaria.
Endemol has also closed a second series deal with Viasat for 16 new episodes of My Kitchen Rules for Lithuania’s TV3.
“The Money Drop production hub will allow us to deliver the highest production value to Viasat’s viewers across the region,” said Marina Williams, CEO of Endemol’s Central and Eastern European operations.