Japanese commercial broadcaster Fuji Television Network has agreed to a strategic co-development partnership with FremantleMedia Asia, focusing on supplying new television formats to the Asian marketplace.
The deal will aim to maximize opportunities for business development and growth in the market, the companies said. The parties will work closely to build a steady content pipeline for viewers across Asia, co-developing, coproducing and rolling out fresh TV formats as well as amplifying each other’s existing formats in local Asian territories.
Ian Hogg, CEO of FremantleMedia Asia, said: “The Asian marketplace is thriving and this new deal… will capitalize on opportunities to develop our Asian businesses more aggressively and deliver powerful new programming throughout the region.
“Fuji TV’s years of outstanding success, know-how and huge popular appeal makes it a perfect partner for FremantleMedia Asia, with our expansive knowledge of local markets and a stronghold in several territories across Asia.”
The deal builds upon the global Creative Exchange Alliance agreement currently in place between the two companies, which sees senior creative staff from both companies’ global production teams undertake placements at each other’s businesses.
Akihiro Arai, senior executive director for Fuji Television Network’s programming and production department, added: “We have enjoyed a strong and successful working relationship with FremantleMedia globally in format sales, development, and most recently with our Creative Exchange Alliance.
“This new deal with FremantleMedia Asia will harness our mutual creative strengths and capabilities along with our unique local experience and track record to develop attractive new television formats that are certain to suit the Asian market’s needs.”