Unscripted

MIPTV 2012: OWN takes “Million Dollar Neighbourhood”

UK-based distributor DRG has sold the rights to the first 10 x 60-minute season of Million Dollar Neighbourhood, from Canadian prodco Force Four Entertainment, to Oprah Winfrey Network in the U.S.
April 1, 2012

UK-based distributor DRG has sold the rights to the first 10 x 60-minute season of Million Dollar Neighbourhood, from Canadian prodco Force Four Entertainment, to Oprah Winfrey Network in the U.S.

The series originally aired on OWN Canada in January of 2012 and secured a season two renewal after five episodes. DRG, as part of a first-look agreement with Vancouver-based Force Four, is launching both the finished program along with the format at MIPTV.

Million Dollar Neighbourhood is a social experiment reality series that tasks the people of a Canadian community to raise their town’s net worth by $1 million by working together over 10 weeks to reduce their own debts and address assorted financial problems they face.

Million Dollar Neighbourhood is the perfect program at the perfect time,” said Diane Rankin, SVP of acquisitions for DRG. “This is a financial format that takes viewers on an amazing emotional journey and it successfully hits the co-viewing sweet spot for broadcasters as the theme is so universal and both men and women can identify with it.”

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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