Unscripted

MIPTV 2012: OWN takes “Million Dollar Neighbourhood”

UK-based distributor DRG has sold the rights to the first 10 x 60-minute season of Million Dollar Neighbourhood, from Canadian prodco Force Four Entertainment, to Oprah Winfrey Network in the U.S.
April 1, 2012

UK-based distributor DRG has sold the rights to the first 10 x 60-minute season of Million Dollar Neighbourhood, from Canadian prodco Force Four Entertainment, to Oprah Winfrey Network in the U.S.

The series originally aired on OWN Canada in January of 2012 and secured a season two renewal after five episodes. DRG, as part of a first-look agreement with Vancouver-based Force Four, is launching both the finished program along with the format at MIPTV.

Million Dollar Neighbourhood is a social experiment reality series that tasks the people of a Canadian community to raise their town’s net worth by $1 million by working together over 10 weeks to reduce their own debts and address assorted financial problems they face.

Million Dollar Neighbourhood is the perfect program at the perfect time,” said Diane Rankin, SVP of acquisitions for DRG. “This is a financial format that takes viewers on an amazing emotional journey and it successfully hits the co-viewing sweet spot for broadcasters as the theme is so universal and both men and women can identify with it.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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