Unscripted

Electus to take “Canada’s Smartest Person” worldwide

Electus International, the global distribution arm of Ben Silverman's multimedia studio Electus, has been named the worldwide distributor for CBC and Media Headquarters' Canada's Smartest Person format.
April 2, 2012

Electus International, the global distribution arm of Ben Silverman’s multimedia studio Electus, has been named the worldwide distributor for CBC and Media Headquarters’ Canada’s Smartest Person .

The primetime competition format, an original Media Headquarters production made in association with CBC Television and Group M Entertainment, takes four top finalists, selected through a nation-wide application process, to undergo an “intelligence obstacle course.” The person with the most strengths across the board earns the title of Canada’s Smartest Person.

The interactive series sees viewers going head-to-head with the finalists on smart phones, tablets or home computers, usingĀ the Canada’s Smartest PersonĀ app.

“We are delighted to be joining forces with Electus to bring Canada’s Smartest Person to the global market,” said Robert Cohen, creator and executive producer of Canada’s Smartest Person. “Canada’s Smartest Person is a format that transcends borders with a cutting edge definition of smarts. With so many great champions of this project we’re excited about where it’s going.”

“We’re excited to be working with great partners to develop innovative formats like Canada’s Smartest Person that resonate and engage viewers in a social television experience,” said Julie Bristow, CBC’s executive director of studio and unscripted programming. “We’re thrilled Electus has added this to their slate of programming to bring this experience to viewers around the world.”

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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