MIPTV 2012: “Fashion Star” shines brightly for international buyers

Distributor Electus International has sold the fashion competition series, hosted by Elle Macpherson (pictured), into nearly 75 territories worldwide.
April 2, 2012

Electus International has secured distribution for the first season of Fashion Star in nearly 75 countries. The 10-episode fashion competition series, which began airing on NBC in the United States in March, is hosted by super model Elle Macpherson and stars celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos.

Some of the markets covered in the deals include Australia (Network 10), Canada (CTV), French Canada (Mlle, a specialty channel of TVA), Korea (CJ E & M), Brazil (Globosat) and Latin America (Fox International Channels Latin America). Earlier this year, Electus sold the show to Asia’s Diva Universal, which will air it in 20 countries.

The distributor has also sold the format rights to Australia (Network 10), Germany (Tresor TV), France (Shine France) and Turkey (Sera Films).

On Fashion Star, 14 designers compete to win a multi-million dollar contract to launch their lines in Macy’s, H&M and Saks Fifth Avenue. It is produced by Electus, 5×5 Media, Magical Elves and EJD Productions. The format was developed by Electus’ Ben Silverman, 5×5 Media’s Rick Ringbakk, and E.J. Johnston and James Deutch of EJD Productions.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.