MIPTV 2012: “Fashion Star” shines brightly for international buyers

Distributor Electus International has sold the fashion competition series, hosted by Elle Macpherson (pictured), into nearly 75 territories worldwide.
April 2, 2012

Electus International has secured distribution for the first season of Fashion Star in nearly 75 countries. The 10-episode fashion competition series, which began airing on NBC in the United States in March, is hosted by super model Elle Macpherson and stars celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos.

Some of the markets covered in the deals include Australia (Network 10), Canada (CTV), French Canada (Mlle, a specialty channel of TVA), Korea (CJ E & M), Brazil (Globosat) and Latin America (Fox International Channels Latin America). Earlier this year, Electus sold the show to Asia’s Diva Universal, which will air it in 20 countries.

The distributor has also sold the format rights to Australia (Network 10), Germany (Tresor TV), France (Shine France) and Turkey (Sera Films).

On Fashion Star, 14 designers compete to win a multi-million dollar contract to launch their lines in Macy’s, H&M and Saks Fifth Avenue. It is produced by Electus, 5×5 Media, Magical Elves and EJD Productions. The format was developed by Electus’ Ben Silverman, 5×5 Media’s Rick Ringbakk, and E.J. Johnston and James Deutch of EJD Productions.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.