MIPTV 2012: “Live from the Clinic” claims International Digital Emmy

The Maverick Television series for Channel 4 that seamlessly integrated web tech with live broadcast took the prize for best digital non-fiction program at the ceremony in Cannes.
April 2, 2012

Embarrassing Bodies: Live from the Clinic, a Channel 4 series that integrated online input from viewers within its broadcasts; took the prize for best digital program: non-fiction at the International Digital Emmy Awards, held in Cannes last night during MIPTV.

The Maverick Television production enabled viewers to apply through the show’s website to appear and have their medical queries and conditions assessed live via webcam by the program’s team of doctors and experts. The digital home for the series also incorporated such interactive features as My Healthchecker and My VideoDoctor for users/viewers.

Other winners during the ceremony included the multimedia communications project from Well Told Story in Kenya, which took the prize for the children and young people category; and Endgame Interactive: Facebook Episode for Shaw Media from Toronto-based Secret Location, which won the honor for best fiction digital program.

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Jonathan Paul is a Toronto-based writer into creativity, content, advertising, tech, comics, video games, film, TV, time and space travel.