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MIPTV 2012: “Live from the Clinic” claims International Digital Emmy

The Maverick Television series for Channel 4 that seamlessly integrated web tech with live broadcast took the prize for best digital non-fiction program at the ceremony in Cannes.
April 2, 2012

Embarrassing Bodies: Live from the Clinic, a Channel 4 series that integrated online input from viewers within its broadcasts; took the prize for best digital program: non-fiction at the International Digital Emmy Awards, held in Cannes last night during MIPTV.

The Maverick Television production enabled viewers to apply through the show’s website to appear and have their medical queries and conditions assessed live via webcam by the program’s team of doctors and experts. The digital home for the series also incorporated such interactive features as My Healthchecker and My VideoDoctor for users/viewers.

Other winners during the ceremony included the multimedia communications project Shujaaz.fm from Well Told Story in Kenya, which took the prize for the children and young people category; and Endgame Interactive: Facebook Episode for Shaw Media from Toronto-based Secret Location, which won the honor for best fiction digital program.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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