Docs

MIPTV 2012: “Live from the Clinic” claims International Digital Emmy

The Maverick Television series for Channel 4 that seamlessly integrated web tech with live broadcast took the prize for best digital non-fiction program at the ceremony in Cannes.
April 2, 2012

Embarrassing Bodies: Live from the Clinic, a Channel 4 series that integrated online input from viewers within its broadcasts; took the prize for best digital program: non-fiction at the International Digital Emmy Awards, held in Cannes last night during MIPTV.

The Maverick Television production enabled viewers to apply through the show’s website to appear and have their medical queries and conditions assessed live via webcam by the program’s team of doctors and experts. The digital home for the series also incorporated such interactive features as My Healthchecker and My VideoDoctor for users/viewers.

Other winners during the ceremony included the multimedia communications project Shujaaz.fm from Well Told Story in Kenya, which took the prize for the children and young people category; and Endgame Interactive: Facebook Episode for Shaw Media from Toronto-based Secret Location, which won the honor for best fiction digital program.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

Menu

Search