TV

OWN inks deal with Comcast

U.S. cable network OWN: Oprah Winfrey Network has entered into a distribution deal with Comcast Cable to extend its reach.
April 3, 2012

U.S. cable network OWN: Oprah Winfrey Network has entered into a distribution deal with Comcast Cable to extend its reach.

While specific details of the multi-year agreement were not disclosed, The Wall Street Journal reported earlier this week that Comcast will make OWN available to 17 million subscribers, up from close to 14 million currently. Overall, the network will now be accessible in 83 million total homes.

The news come on the heels of first-quarter growth for OWN across key demos according to Discovery Communications, with primetime up 14% in women 25-54 and total day up 25% in the same demo versus last year’s numbers.

“OWN was the 29th network in prime for women in March and had double-digit rating increases across demos in all day parts. We are seeing real momentum,” said OWN president Erik Logan. “We’re pleased to partner with Comcast to bring its customers OWN’s quality programming and appreciate the support from our affiliate and advertiser partners who recognize the brand strength we are building in OWN.”

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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