U.S. cable network OWN: Oprah Winfrey Network has entered into a distribution deal with Comcast Cable to extend its reach.
While specific details of the multi-year agreement were not disclosed, The Wall Street Journal reported earlier this week that Comcast will make OWN available to 17 million subscribers, up from close to 14 million currently. Overall, the network will now be accessible in 83 million total homes.
The news come on the heels of first-quarter growth for OWN across key demos according to Discovery Communications, with primetime up 14% in women 25-54 and total day up 25% in the same demo versus last year’s numbers.
“OWN was the 29th network in prime for women in March and had double-digit rating increases across demos in all day parts. We are seeing real momentum,” said OWN president Erik Logan. “We’re pleased to partner with Comcast to bring its customers OWN’s quality programming and appreciate the support from our affiliate and advertiser partners who recognize the brand strength we are building in OWN.”