TV

MIPTV 2012: Shine Group cooks up Chinese “MasterChef”

Shine Group has agreed a deal with Shanghai Media Group deal to produce cookery competition format MasterChef in China. (pictured: the U.S. version of the show)
April 3, 2012

Shine Group has agreed a deal with Shanghai Media Group (SMG) deal to produce cookery competition format MasterChef (pictured) in China.

The deal will see MasterChef produced by and airing on SMG’s Dragon TV, and was brokered by Shine Network president Mark Fennessy and Shine International’s director of legal and business affairs Betty Chen.

The 12 x 90-minute series is due to air in China later this year, with production consultancy provided by Shine Network.

Fennessy said: “In launching this extraordinary series into the vibrant Chinese market, it’s a case of the right time with the right partner. The SMG team is passionate about all things MasterChef, and we look forward to working together with them on this and hopefully further Shine Group formats in the future.”

From its original launch in the UK, MasterChef is now produced in more than 30 countries worldwide and broadcast in more than 200 territories.

 

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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