TV

MIPTV 2012: Shine Group cooks up Chinese “MasterChef”

Shine Group has agreed a deal with Shanghai Media Group deal to produce cookery competition format MasterChef in China. (pictured: the U.S. version of the show)
April 3, 2012

Shine Group has agreed a deal with Shanghai Media Group (SMG) deal to produce cookery competition format MasterChef (pictured) in China.

The deal will see MasterChef produced by and airing on SMG’s Dragon TV, and was brokered by Shine Network president Mark Fennessy and Shine International’s director of legal and business affairs Betty Chen.

The 12 x 90-minute series is due to air in China later this year, with production consultancy provided by Shine Network.

Fennessy said: “In launching this extraordinary series into the vibrant Chinese market, it’s a case of the right time with the right partner. The SMG team is passionate about all things MasterChef, and we look forward to working together with them on this and hopefully further Shine Group formats in the future.”

From its original launch in the UK, MasterChef is now produced in more than 30 countries worldwide and broadcast in more than 200 territories.

 

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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