MIPTV 2012: Shine Group cooks up Chinese “MasterChef”
Shine Group has agreed a deal with Shanghai Media Group (SMG) deal to produce cookery competition format MasterChef (pictured) in China.
The deal will see MasterChef produced by and airing on SMG’s Dragon TV, and was brokered by Shine Network president Mark Fennessy and Shine International’s director of legal and business affairs Betty Chen.
The 12 x 90-minute series is due to air in China later this year, with production consultancy provided by Shine Network.
Fennessy said: “In launching this extraordinary series into the vibrant Chinese market, it’s a case of the right time with the right partner. The SMG team is passionate about all things MasterChef, and we look forward to working together with them on this and hopefully further Shine Group formats in the future.”
From its original launch in the UK, MasterChef is now produced in more than 30 countries worldwide and broadcast in more than 200 territories.