Unscripted

Kinetic grabs “My Kitchen Rules” for America

Santa Monica-based Kinetic Content has secured the U.S. rights to the hit Australian cooking competition from Seven Network Television.
April 4, 2012

Santa Monica-based prodco Kinetic Content has secured the U.S. rights to the hit Australian cooking competition format My Kitchen Rules from Seven Network Television.

The series, now in its third season on Seven, pits teams of ordinary people against each other as they attempt to serve up three-course menus in their homes-turned-restaurants to fellow contestants and judges.

The recent finale for the Australian series’ third season drew 2.812 million viewers for the announcement of the winners, a substantial increase of 450,000 viewers from the finale of the year before and giving Seven a 42.3% share for the night, according to the Sydney Morning Herald.

“The beauty of this format is its flexibility as it can be configured to play once a week or any number of nights a week and our sales guys love it because of the myriad of product integration and social media possibilities,” said Seven Network’s director of production Brad Lyons, who also called the show “an absolute game changer” for the network.

“It is a universal format that we believe will be embraced in the U.S. , and we are thrilled to have this opportunity to work with Seven Network Television on this prized brand,” said Kinetic Content CEO Chris Coelen.

 

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