NBC Universal’s “Average Joe” debuts in France

The dating format made its international debut on French TV channel M6 this week under the title La belle et ses princes.
April 4, 2012

French TV channel M6 has bought NBCUniversal’s dating format Average Joe. The eight-episode series began airing this week under the title La belle et ses princes and marks the format’s international debut.

Average Joe first aired on NBC in 2003 and lasted four seasons. The series follows the action as a beauty queen is paired up with a bunch of “average Joes” and then tempted with a group of hunks to find out if she will choose inner beauty over physical appearance.

“We are seeing a lot of interest in dating formats this year, and in addition to Average Joe, formats such as Baggage, For Love or Money and Age of Love are proving popular internationally,” said Yvonne Pilkington, SVP formats and production for NBCUniversal International.

In addition to France, the Netherlands has also optioned the format.


About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.