NBC Universal’s “Average Joe” debuts in France

The dating format made its international debut on French TV channel M6 this week under the title La belle et ses princes.
April 4, 2012

French TV channel M6 has bought NBCUniversal’s dating format Average Joe. The eight-episode series began airing this week under the title La belle et ses princes and marks the format’s international debut.

Average Joe first aired on NBC in 2003 and lasted four seasons. The series follows the action as a beauty queen is paired up with a bunch of “average Joes” and then tempted with a group of hunks to find out if she will choose inner beauty over physical appearance.

“We are seeing a lot of interest in dating formats this year, and in addition to Average Joe, formats such as Baggage, For Love or Money and Age of Love are proving popular internationally,” said Yvonne Pilkington, SVP formats and production for NBCUniversal International.

In addition to France, the Netherlands has also optioned the format.


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Jonathan Paul is a Toronto-based writer into creativity, content, advertising, tech, comics, video games, film, TV, time and space travel.