Digital

Simon Fuller chooses yap.tv as social TV partner for “The Chosen”

Simon Fuller's XIX Entertainment and yap.TV have partnered on a social TV platform for ¡Q'VIVA! The Chosen, featuring Jennifer Lopez and Marc Anthony (pictured).
April 4, 2012

Simon Fuller’s XIX Entertainment and yap.TV have partnered on a social TV platform for ¡Q’VIVA! The Chosen (pictured).

Using yap.TV’s Live Pulse audio synchronization technology, originally produced content will be integrated on the second screen alongside each broadcast of of ¡Q’VIVA!

The talent series, a joint production from XIX Entertainment, Jennifer Lopez, Marc Anthony and Jamie King, aims to find the most talented Latin performers to create a live show in the U.S. featuring the “Chosen” ones.

The yap.TV social TV platform features live synch experiences and other show-related content, show information, social feeds and more.

“The digital age allows us to redefine entertainment and create so many new ways for the consumer to enhance their experience and pleasure,” said Simon Fuller, CEO of XIX Entertainment. “The second screen does just that, by creating an interactive and social experience with the programs we love, that previously would not have been possible.”

¡Q’VIVA! on yap.TV showcases how the second screen experience can be integral to the first,” said Trevor Stout, CEO and co-founder of yap.TV. “We built Pulse into the yap.TV platform so any TV show network can enable a sync experience for their audience on demand.”

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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