Simon Fuller’s XIX Entertainment and yap.TV have partnered on a social TV platform for ¡Q’VIVA! The Chosen (pictured).
Using yap.TV’s Live Pulse audio synchronization technology, originally produced content will be integrated on the second screen alongside each broadcast of of ¡Q’VIVA!
The talent series, a joint production from XIX Entertainment, Jennifer Lopez, Marc Anthony and Jamie King, aims to find the most talented Latin performers to create a live show in the U.S. featuring the “Chosen” ones.
The yap.TV social TV platform features live synch experiences and other show-related content, show information, social feeds and more.
“The digital age allows us to redefine entertainment and create so many new ways for the consumer to enhance their experience and pleasure,” said Simon Fuller, CEO of XIX Entertainment. “The second screen does just that, by creating an interactive and social experience with the programs we love, that previously would not have been possible.”
“¡Q’VIVA! on yap.TV showcases how the second screen experience can be integral to the first,” said Trevor Stout, CEO and co-founder of yap.TV. “We built Pulse into the yap.TV platform so any TV show network can enable a sync experience for their audience on demand.”