Digital

Simon Fuller chooses yap.tv as social TV partner for “The Chosen”

Simon Fuller's XIX Entertainment and yap.TV have partnered on a social TV platform for ¡Q'VIVA! The Chosen, featuring Jennifer Lopez and Marc Anthony (pictured).
April 4, 2012

Simon Fuller’s XIX Entertainment and yap.TV have partnered on a social TV platform for ¡Q’VIVA! The Chosen (pictured).

Using yap.TV’s Live Pulse audio synchronization technology, originally produced content will be integrated on the second screen alongside each broadcast of of ¡Q’VIVA!

The talent series, a joint production from XIX Entertainment, Jennifer Lopez, Marc Anthony and Jamie King, aims to find the most talented Latin performers to create a live show in the U.S. featuring the “Chosen” ones.

The yap.TV social TV platform features live synch experiences and other show-related content, show information, social feeds and more.

“The digital age allows us to redefine entertainment and create so many new ways for the consumer to enhance their experience and pleasure,” said Simon Fuller, CEO of XIX Entertainment. “The second screen does just that, by creating an interactive and social experience with the programs we love, that previously would not have been possible.”

¡Q’VIVA! on yap.TV showcases how the second screen experience can be integral to the first,” said Trevor Stout, CEO and co-founder of yap.TV. “We built Pulse into the yap.TV platform so any TV show network can enable a sync experience for their audience on demand.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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