Morgan Spurlock’s forthcoming documentary Mansome (pictured) has been picked up by theatrical distributor Paladin, which will open the film in a limited release in May, after its Tribeca world premiere later this month.
The doc promises a comedic look at men’s identity through the exploration of male grooming habits, and is scheduled to launch at the 2012 Tribeca Film Festival on April 21.
It is executive produced by DumbDumb co-founders Will Arnett, Jason Bateman and Electus founder Ben Silverman, and follows Arnett and Bateman to the spa “as they undergo various beautification rituals while offering amusing stories and observations about elusive male bathroom secrets,” according to the film’s billing.
Mark Urman’s Paladin will open the doc in limited release in several major U.S. cities, including New York and Los Angeles, from May 18.
“As someone who has spent the past eight years shaving around a ridiculous mustache, I couldn’t think of a more ‘mantastic’ story to tell than this,” said Spurlock in a statement. “I jumped at the chance to work with Will and Jason. They’re so manly, so handsome, so… ‘mansome.’”
Bateman added that “there are no better coiffed, buffed, sharpened and styled men than Morgan, Will and myself to open the world’s eye to the changing notion of masculinity in today’s culture.
“Mansome is a special tribute to our passion and dedication for male grooming and the freedom of facial-hair expression which we wholeheartedly feel should be equal amongst both sexes.”