People/Biz

Spalding named Yummi CEO

Simon Spalding (pictured), most recently FremantleMedia's regional CEO for Europe and Asia Pacific, has been named CEO of interactive format creator Yummi Media Group.
April 12, 2012

Simon Spalding (pictured), most recently FremantleMedia’s regional CEO for Europe and Asia Pacific, has been named CEO of interactive format creator Yummi Media Group.

Spalding will begin his position immediately, and is responsible for the international roll out of Yummi’s new entertainment formats and the continuing development and strategic direction of the company.

UK-based Yummi Media Group specializes in the development and management of game formats, integrating mobile, social gaming and television, and its latest creation, an as-yet-unnamed format, allows audiences to play along on a mobile app that is fully synchronized with the TV broadcast.

Spalding has 12 years of experience at Fremantle, where he held various senior positions, including director of operations for Asia Pacific and CEO of FremantleMedia Licensing Worldwide.

“Simon has a wealth of experience in rolling out entertainment propositions globally and the perfect industry pedigree to facilitate international success for Yummi’s unique format creations,” said Michael Leggo, CCO at Yummi Media Group. “His appointment signals a dynamic new phase for a company whose first new format provides an exciting new slant to the TV game genre.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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