Formats

“Still Standing” heading to China

The trivia competition from Armoza Formats and July-August Productions is making its way to Jiangsu Broadcasting Corporation through a deal that marks NBC Universal's first format sale to China.
April 12, 2012

NBCUniversal International has completed its first format sale to the Chinese market, selling the Armoza Formats/July-August Productions game show format Still Standing to Chinese broadcaster, Jiangsu Broadcasting Corporation.

The format is currently in production in seven countries, including the U.S. (where it aired on NBC as Who’s Still Standing), Spain and Turkey, and Brazil’s Bandeirantes has also picked it up, marking its first version in Latin America.

Still Standing China will debut in March and run for 26 episodes in primetime.

Still Standing‘s mix of classic trivia game, physical comedy and competition make it a great fit for Chinese audiences,” said Linfield Ng, director/format sales liaison for NBCUniversal International. “We are excited to partner with Jiangsu Satellite, the number one satellite provider across China with more than 130 million viewers.”

“We are excited that our cooperation with NBCUniversal has enabled Still Standing to travel to an emerging market like China, where we are confident that it will join the format’s international legacy of success,” added Armoza Formats CEO Avi Armoza.

 

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

Menu

Search