American female-skewing cable net Style Network has launched Style Media, a multimedia arm focusing on expanding digital and branding offerings.
The divisions that make up Style Media include Style Digital, which will re-launch Style’s existing digital properties, such as myStyle.com; and includes the network’s social media platforms.
“The creation of Style Media will broaden our business and allow us to capitalize on Style’s strong consumer base of savvy women with immense purchasing power,” said Salaam Coleman Smith, president of Style Media. “On the heels of record-breaking success at The Style Network we want to seize the momentum and ensure that Style Media allows our viewers to experience Style in a multi-dimensional manner.”
Style Licensing & Merchandising will produce branded products inspired by Style shows, while the brand goes interactive with Style Experiences, a division that offers in-person experiences such as pop-ups, retail partnerships, expert styling events and social interactions.
Style International will also fall under the Style Media umbrella, and includes Style’s UK, Australian and Asian channels. Style International reaches 17 million subscribers in 90 counties, the company said, with more than 900 hours of programming licensed across the globe.