People/Biz

Discovery Channel appoints VP of research

Former Scripps Networks Interactive exec Jason Hyde (pictured) has joined U.S. network Discovery Channel as VP of research.
April 18, 2012

Former Scripps Networks Interactive exec Jason Hyde (pictured) has joined U.S. network Discovery Channel as VP of research.

Based at Discovery’s Silver Spring, Maryland headquarters, he will be responsible for developing and directing all network research efforts, using Nielsen ratings data and other consumer databases to develop programming, scheduling and marketing strategies.

He will report to Edward Sabin, Discovery and TLC Networks’ exec VP and group chief operating officer. At Scripps Networks Interactive, Hyde was research VP for HGTV and DIY Network; and prior to Scripps, he was director of audience research at The Weather Channel.

“[Hyde] brings a wealth of expert insights which will continue to power Discovery’s success in engaging our audience, supporting our brand and delivering ratings-rich content,” said Sabin.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

Menu

Search