People/Biz

Discovery Channel appoints VP of research

Former Scripps Networks Interactive exec Jason Hyde (pictured) has joined U.S. network Discovery Channel as VP of research.
April 18, 2012

Former Scripps Networks Interactive exec Jason Hyde (pictured) has joined U.S. network Discovery Channel as VP of research.

Based at Discovery’s Silver Spring, Maryland headquarters, he will be responsible for developing and directing all network research efforts, using Nielsen ratings data and other consumer databases to develop programming, scheduling and marketing strategies.

He will report to Edward Sabin, Discovery and TLC Networks’ exec VP and group chief operating officer. At Scripps Networks Interactive, Hyde was research VP for HGTV and DIY Network; and prior to Scripps, he was director of audience research at The Weather Channel.

“[Hyde] brings a wealth of expert insights which will continue to power Discovery’s success in engaging our audience, supporting our brand and delivering ratings-rich content,” said Sabin.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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