People/Biz

Discovery Channel appoints VP of research

Former Scripps Networks Interactive exec Jason Hyde (pictured) has joined U.S. network Discovery Channel as VP of research.
April 18, 2012

Former Scripps Networks Interactive exec Jason Hyde (pictured) has joined U.S. network Discovery Channel as VP of research.

Based at Discovery’s Silver Spring, Maryland headquarters, he will be responsible for developing and directing all network research efforts, using Nielsen ratings data and other consumer databases to develop programming, scheduling and marketing strategies.

He will report to Edward Sabin, Discovery and TLC Networks’ exec VP and group chief operating officer. At Scripps Networks Interactive, Hyde was research VP for HGTV and DIY Network; and prior to Scripps, he was director of audience research at The Weather Channel.

“[Hyde] brings a wealth of expert insights which will continue to power Discovery’s success in engaging our audience, supporting our brand and delivering ratings-rich content,” said Sabin.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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