Digital

Rodale, BermanBraun launch YouTube channel

3V, which stands for Vigor, Verve and Vitality, is a fitness YouTube channel from healthy lifestyle digital media publisher Rodale and media company BermanBraun.
April 20, 2012

3V, which stands for Vigor, Verve and Vitality, is a fitness YouTube channel from healthy lifestyle digital media publisher Rodale and media company BermanBraun.

Offering up original fitness and healthy living programming, 3V features titles Fitness Fail, where comedians provide commentary on the funniest YouTube health and fitness videos; 30 Second Fitness; Your Best Body; Woman v. Workout; and Health Decoder. Rodale and BermanBraun coproduced all of the 3V shows.

“Couple Rodale’s health experts with a massive YouTube audience and we’re poised to connect with millions of health-and-wellness-minded consumers all over the world,” said Gail Berman and Lloyd Braun of BermanBraun.

Maria Rodale, chairman and CEO of Rodale, added: “These channels will merge the best in entertainment and the best in health service journalism for must-see online programming.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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