Digital

Rodale, BermanBraun launch YouTube channel

3V, which stands for Vigor, Verve and Vitality, is a fitness YouTube channel from healthy lifestyle digital media publisher Rodale and media company BermanBraun.
April 20, 2012

3V, which stands for Vigor, Verve and Vitality, is a fitness YouTube channel from healthy lifestyle digital media publisher Rodale and media company BermanBraun.

Offering up original fitness and healthy living programming, 3V features titles Fitness Fail, where comedians provide commentary on the funniest YouTube health and fitness videos; 30 Second Fitness; Your Best Body; Woman v. Workout; and Health Decoder. Rodale and BermanBraun coproduced all of the 3V shows.

“Couple Rodale’s health experts with a massive YouTube audience and we’re poised to connect with millions of health-and-wellness-minded consumers all over the world,” said Gail Berman and Lloyd Braun of BermanBraun.

Maria Rodale, chairman and CEO of Rodale, added: “These channels will merge the best in entertainment and the best in health service journalism for must-see online programming.”

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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