Digital

Rodale, BermanBraun launch YouTube channel

3V, which stands for Vigor, Verve and Vitality, is a fitness YouTube channel from healthy lifestyle digital media publisher Rodale and media company BermanBraun.
April 20, 2012

3V, which stands for Vigor, Verve and Vitality, is a fitness YouTube channel from healthy lifestyle digital media publisher Rodale and media company BermanBraun.

Offering up original fitness and healthy living programming, 3V features titles Fitness Fail, where comedians provide commentary on the funniest YouTube health and fitness videos; 30 Second Fitness; Your Best Body; Woman v. Workout; and Health Decoder. Rodale and BermanBraun coproduced all of the 3V shows.

“Couple Rodale’s health experts with a massive YouTube audience and we’re poised to connect with millions of health-and-wellness-minded consumers all over the world,” said Gail Berman and Lloyd Braun of BermanBraun.

Maria Rodale, chairman and CEO of Rodale, added: “These channels will merge the best in entertainment and the best in health service journalism for must-see online programming.”

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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