Upfronts 2012: Oxygen doubles original programming

U.S. cable network Oxygen makes a play for young female viewers with five new original series from World of Wonder, Ish Entertainment, Hud:sun Media, Discovery Studios and Screaming Flea Productions, including All The Right Moves, starring Travis Wall (pictured).
April 25, 2012

Female-skewing cable net Oxygen has doubled its original programming by adding five new reality series to its 2012 slate and three more to its development pipeline.

Joining the channel’s schedule are New York and Los Angeles editions of programming franchise Girlfriend Confidential, the World of Wonder-produced dance series All The Right Moves, shopaholic series My Shopping Addiction from Screaming Flea Productions, and Hud:sun Media’s I’m Having Their Baby, a show about women that are considering putting their children up for adoption.

The programming is targeted at a demographic of young, female viewers. “These series all dive into themes that Gen O women are obsessed with,” said Rod Aissa, the network’s senior VP of original programming and development, “friendship, dating, fashion and entertainment.”

Produced by Discovery Studios, Girlfriend Confidential: NY (formerly Taking NY) is part of the channel’s new docu-soap franchise and follows a group of professional women that work in the worlds of media, publicity and fashion. Girlfriend Confidential: LA (formerly Taking Hollywood), meanwhile, follows the same formula but is set in Los Angeles and stars America’s Next Top Model winner Eva Marcille. It is produced by Ish Entertainment.

World of Wonder’s All The Right Moves stars choreographer Travis Wall (So You Think You Can Dance) and his group of choreographer/dancer friends as they attempt to start their own dance company. The Screaming Flea Productions series My Shopping Addiction takes viewers into the world of people with shopping habits that have become addictive or obsessive to the point of financial ruin, while Hud:sun Media’s I’m Having Their Baby is a docu-series that follows women as they wrestle with placing their babies up for adoption.

The five shows join returning competition series The Glee Project from producers Ryan Murphy Television and Embassy Row, and previously announced show The Next Big Thing: NY, which follows performance coach and musical director Trapper Felides as he trains a group of young performers. It is produced by BBC Worldwide Productions and Omelette Bar Productions.

The titles in development include #VideoStar (working title), an Embassy Row-produced series that combs video sharing sites for the best amateur performance footage and gives the wannabe talents a shot at starring in their own music video directed by The Glee Project‘s Erik White; Propos’d, a hidden camera reality show about marriage proposal stunts produced by 11 Television; and Longest. Date. Ever., an Electus and Five by Five Media series that sets up two women per episode on a week-long date.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.