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ITV Studios sends “The Audience” to France, U.S.

ITV Studios has signed three deals for its format The Audience (pictured), developed by indie The Garden, with CBS in the U.S., TF1 in France and RTL 4 in the Netherlands.
April 26, 2012

ITV Studios has signed three deals for its format The Audience (pictured), developed by indie The Garden, with CBS in the U.S., TF1 in France and RTL 4 in the Netherlands.

The Audience is a format where a person at a crossroads in their lives allows 50 people of diverse ages and backgrounds to follow them around for a week to find out where the trouble really lies. In the format, the group meets friends, family and colleagues to determine how the person at the center of the series must make their life-changing decision.

ITV Studios America has produced a pilot for CBS, while TF1 has commissioned a series from ITV Studios France. Meanwhile, ITV Studios Global Entertainment has closed a deal with RTL 4 in the Netherlands.

In the UK, The Audience is currently in production by The Garden for terrestrial broadcaster Channel 4. “The Garden has devised a fantastic concept with The Audience in which the wisdom of the crowd is used to get to the bottom of one individual’s personal dilemma,” said Paul Buccieri, MD of ITV Studios International and CEO of ITV Studios America.

“This is an idea which very naturally crosses cultural and geographical borders as well as visually bringing something special to the screen.”

Nick Curwin, chief executive of The Garden, added: “We’ve been passionate about this idea for two years now and it’s taken that long to develop it and pilot it. So it’s hugely rewarding to see others start to share our passion for The Audience and we can’t wait to see all the international versions.”

In related news, UK net ITV has picked up game show format My Man Can from SevenOne International, for a primetime launch in 2013.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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