Discovery Networks Central & Eastern Europe, Middle East and Africa (CEEMEA) has inked a deal with digital and pay-TV platform Digiturk to air its 3D programming in Turkey.
Programs such as the 3net Studio-produced Forgotten Planet and Oceana Air Show (pictured) will begin airing on the operator’s 3D channel from May 1.
Caleb Weinstein, senior VP and general manager of distribution at Discovery Networks EMEA, said the move “further demonstrates our commitment to providing viewers with the best possible viewing experience.
“Our flexibility around new platform development takes this commitment to the next level for consumers, affiliates and advertisers by enabling the closest real-life viewing experience that TV has to offer –3D.”
The 3D deal is Discovery’s first in Europe outside of the United Kingdom and expands the cable company’s presence in Turkey, where its channels air through providers Digiturk and DSmart. Discovery’s video-on-demand service is also available in Turkey via Digiturk and includes programs such as American Chopper, Time Warp, Mythbusters and Weird Creatures with Nick Baker.