Lifetime reveals new look

A+E Networks' Lifetime has rebranded with a new logo and tagline to reflect "the dramatic cultural changes occurring among women."
May 3, 2012

Lifetime has rebranded with a new look and tagline to reflect “the dramatic cultural changes occurring among women.”

The logo and tagline “Your Life. Your Time” will become the cornerstones of the Lifetime brand.

According to the network, the refresh will “evoke an aspirational tone and bolder spirit connecting Lifetime’s brand and growth in original programming.”

The rebrand is part of a network evolution that began last year with the expansion of up to 350 hours of original programming. It comes at a time when, according to the network, Lifetime has posted first quarter growth with nearly double digit gains across all key demos.

Nights will have themed programming blocks, from Thursday’s “make it work time” with Project Runway, to Tuesday’s “mama drama time” with Dance Moms.

“Nothing is more valuable to women than time,” said Nancy Dubuc, president and general manager of Lifetime Networks, of the messaging behind the revamp. “A moment in time can be an experience that becomes memorable and Lifetime creates times for viewers to laugh, cry, or be inspired. These aspirational moments and life experiences will continue to be the essence of the Lifetime brand.”

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.