Unscripted

Red Arrow takes over NERD TV, July August Productions

ProSiebenSat.1-owned Red Arrow Entertainment Group has acquired majority stakes in two unscripted production companies, taking over UK-based indie NERD TV and Israel-based July August Productions.
May 10, 2012

ProSiebenSat.1-owned Red Arrow Entertainment Group has acquired majority stakes in two unscripted production companies, taking over UK-based indie NERD TV and Israel-based July August Productions.

The deal for July August Productions gives Red Arrow a foothold in Israel. The indie is active in original format development, scripted series and feature films, and is behind the format Still Standing, which has been acquired by Chinese Jiangsu Broadcasting and U.S. net NBC.

July August is led by MDs Lisa Shiloach and Eilon Ratzkovsky, and was founded by Jasmine Group, who continues to be a significant minority shareholder. Red Arrow Group MD Jan Frouman said: “We have long viewed Israel as a strategically compelling content market – and we’re certainly not alone in that view.

“But, as with any market, finding the right people is everything. With July August and Jasmine, we’ve teamed up with the best of the best. These guys are stars.”

UK-based NERD TV, meanwhile, was founded in 2010 by Jago Lee and John Farrar, and in factual entertainment and factual formats for the UK and international markets.

Previously, Farrar and Lee ran teams at more than half a dozen UK indies, including Tiger Aspect, Talkback Thames, Raw and Diverse. Red Arrow said NERD has a number of ongoing projects, including a major order from Discovery Networks and development deals in the UK, U.S., Germany and France.

As part of the deal, Red Arrow UK MDs Joel Denton and James Baker will oversee NERD’s future plans, with Baker taking over as chairman of the company.

NERD and July August join a collective of 17 production companies under the Red Arrow Group umbrella, among them UK indie CPL Productions. Both indies’ titles will now be distributed by ProSiebenSat.1′s sales arm, SevenOne International, and both deals were for undisclosed sums.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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