GMC TV executive Paul Butler has been named as general manager of ASPiRE, the new African-American-targeting network from Earvin “Magic” Johnson, which is set to launch in June.
GMC has been handling operations for ASPiRE since plans for the network – which will air original shows, movies, short films and documentaries – were unveiled in February this year.
Butler most recently served as GMC’s senior VP/general counsel, a role he will continue to fill as he transitions full-time to ASPiRE in time for the network’s June launch. In the new role, he will oversee all operations for the network and report to Johnson, who serves chairman of ASPiRE and the network’s board of directors. Butler will be based in Atlanta.
In a statement, Johnson said: “We conducted an extensive search for the right person to lead ASPiRE and found that he was right here all along and already on the GMC team. Paul has a long track record of success with GMC with a wide range of responsibility and oversight.
“With his background and the fact that he was heavily involved in GMC’s tremendous growth, Paul is definitely ready to hit the ground running to ensure a successful launch and a great future for the network.”
Charley Humbard, president and CEO of GMC, added: “I have worked closely with Paul for six years and in that time he has thoroughly impressed me with his leadership skills, forward-thinking and ability to develop smart solutions to critical issues.
“He is very impressive as a business and creative executive. There is no question that Paul is an ideal choice to lead ASPiRE to great heights.”