BBC Worldwide to launch channel in Brazil

Brazilian viewers will be able to watch BBC HD shows such as Top Gear and Planet Earth Live through NET Serviços' Top HD package as of May 28.
May 22, 2012

BBC Worldwide will launch its first channel in Brazil on May 28.

Viewers in the country will be able to watch BBC HD through Latin American telecom giant NET Serviços’ Top HD package. The deal also includes a branded VoD service that will provide content from BBC Entertainment and the preschool channel CBeebies.

Programming will include the eighth season of Top Gear; ‘London Calling,’ a season celebrating music, fashion, art and culture in London in the lead up to the 2012 Olympic Games; coverage of the Queen’s Diamond Jubilee celebrations; and the natural history special Planet Earth Live.

Shows will air in English with Portuguese subtitles, with a few titles dubbed into Portuguese.

“This deal will also facilitate our offering of new content for NOW, NET’s exclusive, on-demand service, that allows viewers to choose the content they wish to view when they want it,” said Fernando Magalhães, programming director for NET Serviços.

The NOW platform line-up will include BBC Entertainment and CBeebies series such as the American version of The Voice and Got To Dance UK, and kids titles such as Finley the Fire Engine and Waybuloo.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.