Rod Perth (pictured), the co-founder of the ReelzChannel TV Network and former president of Jim Henson Television Worldwide, has been named as the new president and CEO of NATPE – Content First, the organization behind the NATPE Miami and NATPE Budapest conferences.
Perth takes on the role effective today, and will have overall responsibility for the vision, strategic evolution, marketing, programming and financial/administrative operations of the organization.
He will lead a senior management team and reports to the organization’s executive committee, which includes co-chairs Jordan Levin and Chris Grant, and its board of directors.
Perth replaces Rick Feldman, who served as president and CEO of NATPE for nine years until April 30 this year, and is now undertaking a three-year consultancy with the organization.
“After an expansive executive search process, where there were many highly qualified candidates, we concluded that Rod’s broad range of experience reflects the diverse influences shaping our industry and NATPE’s role in bringing together its various constituencies,” said Levin and Grant in a statement.
“Combined with his vast network of relationships and senior management skills, we believe Rod is ideally suited to evolve NATPE into a dynamic global organization relevant to all who touch content. His imprint will be on next year’s conference in Miami, which marks NATPE’s 50th anniversary.”
Prior to joining NATPE, Perth was most recently founder and president of RHP Media Consulting, specializing in strategic consulting and planning for digital media, broadcast, cable and new media initiatives.
Before that, he was co-founder and president of television for the ReelzChannel TV Network, with previous positions having included serving as president of Jim Henson Television Worldwide and president of USA Networks Entertainment.
Perth said: “I have grown up professionally knowing and experiencing what NATPE has to offer, and find the prospect of developing and implementing a path for its future to be an extremely exciting and challenging one.”