Unscripted

“Dance Your A** Off” heads to China

Chinese broadcaster ZheJiang Satellite TV has bought Dance Your A** Off, NBCUniversal's weight-loss dance challenge format, and will produce 12 episodes to air later this year.
May 29, 2012

Chinese broadcaster ZheJiang Satellite TV has bought Dance Your A** Off, NBCUniversal’s weight-loss dance challenge format, and will produce 12 episodes to air later this year.

The series, which premiered on NBCUniversal network Oxygen and is produced by 495 Productions, sees men and women that are struggling with their weight competing in a dance challenge.

This deal marks the format’s fourth international version, following 2010′s Danish and South African versions and an Estonian version that aired earlier this year. Dance is also under license in Italy and optioned in Germany.

“This great show is starting to punch above its weight internationally, with other commissions for the format to be announced in the coming weeks. This is also NBCUniversal’s second format deal in China with a top five satellite network this year,” said Yvonne Pilkington, senior VP of formats and production at NBCUniversal International.

Mr Du Fang, TV vice controller of ZheJiang Satellite Channel, added: “ZheJiang is excited to bring Dance to our audience. Not only is the format entertaining but there is also a positive message that will resonate with our viewers.”

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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