Unscripted

“Dance Your A** Off” heads to China

Chinese broadcaster ZheJiang Satellite TV has bought Dance Your A** Off, NBCUniversal's weight-loss dance challenge format, and will produce 12 episodes to air later this year.
May 29, 2012

Chinese broadcaster ZheJiang Satellite TV has bought Dance Your A** Off, NBCUniversal’s weight-loss dance challenge format, and will produce 12 episodes to air later this year.

The series, which premiered on NBCUniversal network Oxygen and is produced by 495 Productions, sees men and women that are struggling with their weight competing in a dance challenge.

This deal marks the format’s fourth international version, following 2010′s Danish and South African versions and an Estonian version that aired earlier this year. Dance is also under license in Italy and optioned in Germany.

“This great show is starting to punch above its weight internationally, with other commissions for the format to be announced in the coming weeks. This is also NBCUniversal’s second format deal in China with a top five satellite network this year,” said Yvonne Pilkington, senior VP of formats and production at NBCUniversal International.

Mr Du Fang, TV vice controller of ZheJiang Satellite Channel, added: “ZheJiang is excited to bring Dance to our audience. Not only is the format entertaining but there is also a positive message that will resonate with our viewers.”

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

Menu

Search