RS West ’12: Spurlock, Yahoo! unite for “Mansome” series

Morgan Spurlock is teaming up with Yahoo! to make a shortform web series out of the filmmaker's latest feature documentary, Mansome (pictured), the director told delegates at Realscreen West.
May 30, 2012

Morgan Spurlock is teaming up with Yahoo! to make a shortform web series out of the filmmaker’s latest feature documentary, Mansome (pictured)

The series, also called Mansome, will run for around 20 weeks on Yahoo! and will see a three- to five-minute-long video clip made available every day.

Unveiling the news at Realscreen West in Santa Monica, Spurlock told attendees: “When Yahoo! started talking about revamping their men’s slate, I said, ‘what about if we took this film and turn it into a daily show?’”

Talking to realscreen before his opening panel session, he also said that the online series, launching in July, would go beyond the male-grooming theme of the film to look at a number of different scenarios, offering humorous advice targeted at men.

“What do you do when you’re attacked by a bear, or how do you seduce your lady,” he explained, adding¬†that although a brand partner was not yet on board with the project, he anticipated one would likely join in future.

He also said he hoped some of the stars of the Mansome documentary would guest star in the series:¬†“I’ll be on once or twice and we’re going to try and rope Will [Arnett] and Jason [Bateman] on a couple of times, and there will be a lot of special guests along the way.”

The series is Spurlock’s second with Yahoo!, coming after the two teamed up to launch Failure Club earlier this year. The Mansome documentary premiered at the Tribeca Film Festival last month.

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Jonathan Paul is a Toronto-based writer into creativity, content, advertising, tech, comics, video games, film, TV, time and space travel.