Canada’s Shaw Media, in tandem with unveiling its fall lineup for its specialty channels and Global Television, is expanding its partnership with A+E Networks in the U.S. with two new specialty channels, Lifetime and H2.
“A+E Networks is the force behind a number of the most sought-after TV brands and is recognized as a leader in pioneering innovative content,” said Paul Robertson, Shaw Media president and group VP of broadcasting, in a statement.
Lifetime, which merged with A+E Networks two years ago, will aim to boost Shaw’s viewership in the female demographic, according to the network, offering scripted and unscripted programming and movies.
The channel in Canada will feature Lifetime’s newest scripted series, The Client List, starring Jennifer Love Hewitt; as well as non-fiction titles such as Dance Moms, Bristol Palin: Life’s a Tripp and The Conversation with Amanda de Cadenet. The channel will replace Shaw’s Diva channel, formerly known as Showcase Diva.
History Television will rebrand as History, with H2 launching as a complement to the channel. H2 will offer male-skewing programming with a broad view of history across science, technology and pop culture, including programs like 10 Things You Don’t Know About, The Universe and Mankind Decoded.
The channels are set to launch this autumn. There was no word at press time as to whether or not the new channels will feature original Canadian programming in the future.