California-based prodco The Idea Factory has hired Deana Delshad to be its VP of development.
A veteran showrunner and producer, she previously developed and executive produced the long-running Style Network series How Do I Look? as well as Style’s Modern Girl’s Guide To Life and Rank & Women of… for E! Entertainment Network. She has also worked at ABC Network, Telepictures, A. Smith & Co. and Dick Clark Productions.
The Idea Factory has also promoted Andrew McCormick to manager of development. The indie has produced series such as Bound for Glory, God or the Girl, Big Medicine, Half Pint Brawlers, The Other Side, Karaoke Mom’s, Looking for Love and Trade Off.