People/Biz

Idea Factory names Deana Delshad as development VP

The veteran producer previously developed and executive produced the long-running Style Network series How Do I Look? and Rank & Women of... for E! Entertainment Network.
May 31, 2012

California-based prodco The Idea Factory has hired Deana Delshad to be its VP of development.

A veteran showrunner and producer, she previously developed and executive produced the long-running Style Network series How Do I Look? as well as Style’s Modern Girl’s Guide To Life and Rank & Women of… for E! Entertainment Network. She has also worked at ABC Network, Telepictures, A. Smith & Co. and Dick Clark Productions.

The Idea Factory has also promoted Andrew McCormick to manager of development.┬áThe indie has produced series such as Bound for Glory, God or the Girl, Big Medicine, Half Pint Brawlers, The Other Side, Karaoke Mom’s, Looking for Love and Trade Off.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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