Digital

Travel Channel, USA Today partner for one-hour special

Produced by CBS Eye Too Productions and hosted by Bert Kreischer (pictured), the annual program is billed as a "cross-country road rally" that takes viewers on a search for the best small towns in the United States.
June 6, 2012

U.S. cable net Travel Channel, newspaper USA Today and map publisher Rand McNally have teamed up to produce a one-hour television special called Best of the Road.

Produced by CBS Eye Too Productions, the program will chronicle Rand McNally’s annual cross-country road rally, which takes viewers on a search for the best small towns in the United States, as voted for in an online poll. It will be hosted by Travel Channel personality Bert Kreischer (pictured above) and air on July 25 at 8 p.m. EST/PST.

The show will follow several teams as they depart from Washington DC on June 15 and travel the U.S. to find towns deemed the “most fun,” “most patriotic,” “most beautiful,” and “friendliest town in America” before ending up in Seattle on July 15.

Viewers can follow the teams online via the Best of the Road website, Twitter page and by using the hashtag #bestoftheroad. Outtakes and exclusive footage will also be made available on TravelChannel.com.

“This special will put our viewers in the driver’s seat as they take this unprecedented journey alongside three of the teams participating in this cross country adventure,” Travel Channel general manager Andy Singer said in a statement. “We are thrilled to hitch a ride on this road trip and explore and celebrate America’s best small town destinations.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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