Discovery Networks Western Europe has acquired exclusive pay-TV broadcast rights for Yahoo!’s online video series Bumps, Babies & Beyond, which is hosted by musician Myleene Klass (pictured).
Originally produced by Twofour and GroupM Entertainment as a 48-part web series, the production has been turned into a 6 x 30-minutes TV program which will make its premiere on Discovery Home & Health in the UK and on TLC across Western Europe in the third quarter of this year.
GroupM Entertainment MD Richard Foster said: “This series was the first in our partnership with Yahoo! and whilst the key criteria for success will always be how well it performs for Yahoo!, I believe the deal with Discovery shows that under our model, it is possible to finance and produce quality original digital content which is strong enough to transfer to TV.”
The web series, which was originally created for Yahoo!’s Lifestyle Channel and gained more than 2.5 million views online, sees Klass discussing tips and tricks with other mothers and experts.
The series is executive produced by Alex Ayling for Twofour and Melanie Darlaston for Group M. Ayling said: “During the making of this series we met some amazing and inspirational parents and their stories work even better when watched all together as part of a long-form TV show.
“It’s really fantastic that we are now able to share them to an even wider, international audience.”