Former Tricon Films & Television exec Carrie Mudd (pictured, left) and Decode Entertainment president Neil Court (right) are banding together to create a factual and scripted production house and distribution company in Toronto.
Peacock Alley Entertainment will be headed up by Mudd as president while Court will serve as chairman.
The company’s focus will be producing factual and scripted television and digital content for domestic and international markets, and serving as a bespoke distributor.
Mudd was most recently SVP of development and coproduction at Toronto-based Tricon Films & Television, where she oversaw the development, financing and production of Restaurant Makeover, Bitchin’ Kitchen and Marriage Under Construction among other titles.
Court co-founded children’s television series distributor Decode Entertainment in 1997, which merged with Halifax Films to become DHX Media in 2006. At DHX, Court was president of Decode Enterprises, the international distribution arm of the merged company.
“We recognize there are enormous opportunities in the ever-evolving television market for a nimble company willing to take creative chances and explore new financing models. It’s an exciting time to launch Peacock Alley,” said Mudd.
“Neil has an extensive entrepreneurial track record and his international background is a great complement to my own. We’ve known one another for a long time and his strategic thinking, international profile and contacts will be invaluable to Peacock Alley,” she continued.
“I’ve long admired Carrie’s abilities and success as a producer and distributor. She’s got a very strong creative track record and a proven understanding of the global television market. It’s a privilege to be in business with her,” added Court.