Banff 2012: NFB launches branded channel in China

Local partner Pheonix New Media will offer Chinese Internet users access to documentaries produced and distributed by the National Film Board of Canada.
June 12, 2012

The National Film Board of Canada (NFB) has a set up a beachhead presence in China, thanks to local partner Phoenix New Media.

The NFB has created NFB Zone as a Canadian-branded online channel, to offer Chinese internet users access to films produced and distributed by the publicly funded filmmaker.

NFB Zone features around 130 NFB animated videos and documentaries that are regularly updated, with Phoenix New Media holding the exclusive rights to air and redistribute the Canadian producer’s content library.

“Our strategic partnership will not only enrich the NFB’s global distribution channels and Feng’s [Phoenix's] video content library, but it will also offer Chinese audiences an ideal destination to reach the best Canadian-produced documentaries and animated films,” Shuang Liu, CFO of Phoenix New Media, said.

Phoenix New Media offers premium content across internet, mobile and TV channels in China.

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Jonathan Paul is a Toronto-based writer into creativity, content, advertising, tech, comics, video games, film, TV, time and space travel.