Optomen International, the distribution arm of All3Media-owned Optomen Television, has secured broadcast deals for celebrity chef Gordon Ramsay’s latest series, Hotel Hell, in more than 110 territories.
The series, which will premiere in the U.S. on Fox in August, has licensing agreements with BBC Worldwide’s channels in Asia and Africa; Discovery in Russia, the CIS and Italy; W9 France; TVNZ New Zealand; TV2 Denmark; TV2 Norway; Kanal Fem Sweden; VTM Belgium; and TVN Poland.
Produced by Ramsay’s production company One Potato Two Potato, Hotel Hell follows the chef as he travels the United States on a mission to turn around filthy and failing hostelries. The series is Ramsay’s fourth for Fox after MasterChef, Hell’s Kitchen and Kitchen Nightmares.
“These are stories that everyone can relate to because virtually all of us have had a bad hotel experience that’s turned a holiday or business trip into a total disaster,” he said in a statement. “It’s time to put the American hospitality industry to the test.”