Advisory board announced. Registration now open!

June 15, 2012 by Lauren Talledo

Realscreen‘s Branded Entertainment Forum returns to New York on October 23, 2012. If you are looking to understand the creative and business processes behind the deals and opportunities in the branded content space, specifically in the unscripted realm, you’ll want to make sure that you are there.

The one-day forum, now in its third year, is designed to provide valuable intelligence regarding the increasingly important intersection between advertising and entertainment. Brand marketers, creative agencies, content producers and execs from television networks and digital platforms will engage in a day of A-list panels, compelling case studies, and intimate breakouts to decipher cutting-edge strategies and best practices in the development of unscripted/factual branded entertainment.

With the guidance of our expert advisory board, the content is guaranteed to be fresh, innovative and inspiring.

CHAIR	CO-CHAIR	CO-CHAIR	ADVISOR

Kevin McAuliffe SVP, Branded Entertainment Group, NBC Universal Cable Entertainment	Mike Duffy Managing Director of Branded Content, Electus	Mike Wiese Director of Branded Entertainment, JWT	Erin McPherson VP & Head of Originals & Video Programming Yahoo Inc.
ADVISOR	CHAIRMAN EMERITUS	PAST CHAIR	PAST CHAIR

Chantal Rickards Head of Programming & Branded Content, MEC UK	Doug Scott President Ogilvy Entertainment	Robert Friedman	Evan Shapiro President, Participant Television, Participant Media