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Advisory board announced. Registration now open!

Realscreen‘s Branded Entertainment Forum returns to New York on October 23, 2012. If you are looking to understand the creative and business processes behind the deals and opportunities in the ...
June 15, 2012

Realscreen‘s Branded Entertainment Forum returns to New York on October 23, 2012. If you are looking to understand the creative and business processes behind the deals and opportunities in the branded content space, specifically in the unscripted realm, you’ll want to make sure that you are there.

The one-day forum, now in its third year, is designed to provide valuable intelligence regarding the increasingly important intersection between advertising and entertainment. Brand marketers, creative agencies, content producers and execs from television networks and digital platforms will engage in a day of A-list panels, compelling case studies, and intimate breakouts to decipher cutting-edge strategies and best practices in the development of unscripted/factual branded entertainment.

With the guidance of our expert advisory board, the content is guaranteed to be fresh, innovative and inspiring.

CHAIR

CO-CHAIR

CO-CHAIR

ADVISOR

Kevin McAuliffe
SVP, Branded
Entertainment
Group,
NBC Universal Cable Entertainment

Mike Duffy
Managing Director of
Branded Content,
Electus

Mike Wiese
Director of
Branded Entertainment,
JWT

Erin McPherson
VP & Head of
Originals &
Video Programming
Yahoo Inc.

ADVISOR

CHAIRMAN EMERITUS

PAST CHAIR

PAST CHAIR

Chantal Rickards
Head of Programming &
Branded Content,
MEC UK

Doug Scott
President
Ogilvy Entertainment

Robert Friedman

Evan Shapiro
President,
Participant Television,
Participant Media

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About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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