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Back2Back adds creative director

UK-based factual and fact ent prodco Back2Back Productions has tapped former Sky executive producer Benedetta Pinelli to be its creative director.
July 3, 2012

UK-based factual and fact ent prodco Back2Back Productions has tapped former Sky executive producer Benedetta Pinelli to be its creative director.

She starts her role on September 6, and will work alongside MD David Notman-Watt, helping to oversee Back2Back’s commissioned slate for 2012/2013. Pinelli will also work closely with the development team.

Her credits as executive producer include Parkinson Masterclass 3D,¬†Inside the Mind of Leonardo 3D, Lily Cole’s Art Matters, The Grierson Documentary Awards and Trevor MacDonald: Queen and Country 3D.

Prior to working at Sky, she acted as series editor on Escape To The Country at TalkbackThames, and as series producer of Grand Designs Live and Grand Designs Trade Secrets.

Notman-Watt said of the appointment: “Benedetta is a fantastic addition to the team at this exciting stage in Back2Back’s growth. Both as a commissioner at Sky and as a program-maker in her own right, Benedetta has consistently shown a natural flair for spotting compelling stories and subject matters, and getting them on screen.”

 

 

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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