People/Biz

Banijay Productions France launches reality division

Banijay Productions France, the prodco run by Alexia Laroche-Joubert and Lionel Valaneix, is launching a reality division, spurred on by the success of its series Les Ch'tis.
July 4, 2012

Banijay Productions France, the prodco run by Alexia Laroche-Joubert and Lionel Valaneix, is launching a reality division, spurred on by the success of its series Les Ch’tis.

The company, which falls under the umbrella of Stéphane Courbit-controlled Banijay Entertainment, has produced two seasons of Les Ch’tis for French network W9.

The show looks at rural dwellers in the North of France, and Banijay International is selling the format for the series under the international title Party Workers.

Florence Fayard, who has served as a producer at Banijay Productions France since 2010, has been promoted to head of the new reality division, a Banijay Entertainment spokeswoman told realscreen.

She will work with Lucie Cabourdin, who oversees of development at the French company.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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