People/Biz

Banijay Productions France launches reality division

Banijay Productions France, the prodco run by Alexia Laroche-Joubert and Lionel Valaneix, is launching a reality division, spurred on by the success of its series Les Ch'tis.
July 4, 2012

Banijay Productions France, the prodco run by Alexia Laroche-Joubert and Lionel Valaneix, is launching a reality division, spurred on by the success of its series Les Ch’tis.

The company, which falls under the umbrella of Stéphane Courbit-controlled Banijay Entertainment, has produced two seasons of Les Ch’tis for French network W9.

The show looks at rural dwellers in the North of France, and Banijay International is selling the format for the series under the international title Party Workers.

Florence Fayard, who has served as a producer at Banijay Productions France since 2010, has been promoted to head of the new reality division, a Banijay Entertainment spokeswoman told realscreen.

She will work with Lucie Cabourdin, who oversees of development at the French company.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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