People/Biz

Banijay Productions France launches reality division

Banijay Productions France, the prodco run by Alexia Laroche-Joubert and Lionel Valaneix, is launching a reality division, spurred on by the success of its series Les Ch'tis.
July 4, 2012

Banijay Productions France, the prodco run by Alexia Laroche-Joubert and Lionel Valaneix, is launching a reality division, spurred on by the success of its series Les Ch’tis.

The company, which falls under the umbrella of Stéphane Courbit-controlled Banijay Entertainment, has produced two seasons of Les Ch’tis for French network W9.

The show looks at rural dwellers in the North of France, and Banijay International is selling the format for the series under the international title Party Workers.

Florence Fayard, who has served as a producer at Banijay Productions France since 2010, has been promoted to head of the new reality division, a Banijay Entertainment spokeswoman told realscreen.

She will work with Lucie Cabourdin, who oversees of development at the French company.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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