Brian Terkelsen, CEO, MediaVest USA and media guru Shelly Palmer will discuss the evolution of branded entertainment, where it’s going and the role of compelling content in a keynote conversation at realscreen’s Branded Entertainment Forum .
Advanced Media Ventures, LLC
Terkelsen first made a splash in the entertainment marketing industry 20 years ago, when he and reality kingpin Mark Burnett co-founded Eco-Challenge Lifestyles, Inc. and he set about finding sponsors to offset production costs on the then rookie producer’s Eco-Challenge. He went to MediaVest in 2003 to head up branded entertainment, and under his leadership in 2010 the group was rebranded to LiquidThread with responsibility for content creation. High profile deals he’s overseen have included teaming up America’s Next Top Model with Cover Girl, high profile brand integrations for Microsoft’s Bing, Coca-Cola’s Polar Bowl second screen experience and the Cannes Gold Lion-winning deal for Kraft Wheat Thins on The Colbert Report.
Don’t miss this chance to further understand the creative processes behind the deals and opportunities within the branded content space of the unscripted realm. Register by August 10 to take advantage of the early bird rate.