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MEDIAVEST USA CEO BRIAN TERKELSEN TO KEYNOTE REALSCREEN’S BRANDED ENTERTAINMENT FORUM

Brian Terkelsen,  CEO, MediaVest USA  and media guru Shelly Palmer will discuss the evolution of branded entertainment, where it’s going and the role of compelling content in a keynote conversation at ...
July 7, 2012

Brian Terkelsen,  CEO, MediaVest USA  and media guru Shelly Palmer will discuss the evolution of branded entertainment, where it’s going and the role of compelling content in a keynote conversation at realscreen’s Branded Entertainment Forum .

Shelly Palmer
Managing Director
Advanced Media Ventures, LLC
Brian Terkelsen
CEO
MediaVest USA

Terkelsen first made a splash in the entertainment marketing industry 20 years ago, when he and reality kingpin Mark Burnett co-founded Eco-Challenge Lifestyles, Inc. and he set about finding sponsors to offset production costs on the then rookie producer’s Eco-Challenge. He went to MediaVest in 2003 to head up branded entertainment, and under his leadership in 2010 the group was rebranded to LiquidThread with responsibility for content creation. High profile deals he’s overseen have included teaming up America’s Next Top Model with Cover Girl, high profile brand integrations for Microsoft’s Bing, Coca-Cola’s Polar Bowl second screen experience and the Cannes Gold Lion-winning deal for Kraft Wheat Thins on The Colbert Report.

Don’t miss this chance to further understand the creative processes behind the deals and opportunities within the branded content space of the unscripted realm. Register by August 10 to take advantage of the early bird rate.

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About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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