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MEC’s CHET FENSTER JOINS SPEAKER LINE UP

Returning to New York on October 23, realscreen’s Branded Entertainment Forum is set to focus on the creative process behind the deals and opportunities within the branded content space of the ...
July 10, 2012

Returning to New York on October 23, realscreen’s Branded Entertainment Forum is set to focus on the creative process behind the deals and opportunities within the branded content space of the unscripted realm.

Joining this year speaker line-up is Chet Fenster, managing partner of MEC Entertainment. Hot off the success of the six-episode IKEA sponsored reality series Fix This Kitchen  which aired on A&E, he will discuss how home reno/lifestyle programming, a forward-thinking client and a great idea were the perfect ingredients in a winning recipe.

The Fix This Kitchen story is one of several case studies and panels carefully selected in consultation with our all-star advisory board to engage content producers, brand marketers, creative and media agencies and execs from television networks and digital platforms in a day designed to decipher cutting-edge strategies and best practices in the development of unscripted/factual branded entertainment.  You can see who`s already registered to attend here.

This year’s forum will kick off with Brian Terkelsen, CEO, MediaVest USA in a keynote conversation with media guru Shelly Palmer about the evolution of branded entertainment, where it’s going, and the importance of compelling content.

Chet Fenster
Managing Partner
MEC Entertainment
Shelly Palmer
Managing Director
Advanced Media Ventures Group, LLC
Brian Terkelsen
CEO
MediaVest USA

Make sure to register online today!

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About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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