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MEC’s CHET FENSTER JOINS SPEAKER LINE UP

Returning to New York on October 23, realscreen’s Branded Entertainment Forum is set to focus on the creative process behind the deals and opportunities within the branded content space of the ...
July 10, 2012

Returning to New York on October 23, realscreen’s Branded Entertainment Forum is set to focus on the creative process behind the deals and opportunities within the branded content space of the unscripted realm.

Joining this year speaker line-up is Chet Fenster, managing partner of MEC Entertainment. Hot off the success of the six-episode IKEA sponsored reality series Fix This Kitchen  which aired on A&E, he will discuss how home reno/lifestyle programming, a forward-thinking client and a great idea were the perfect ingredients in a winning recipe.

The Fix This Kitchen story is one of several case studies and panels carefully selected in consultation with our all-star advisory board to engage content producers, brand marketers, creative and media agencies and execs from television networks and digital platforms in a day designed to decipher cutting-edge strategies and best practices in the development of unscripted/factual branded entertainment.  You can see who`s already registered to attend here.

This year’s forum will kick off with Brian Terkelsen, CEO, MediaVest USA in a keynote conversation with media guru Shelly Palmer about the evolution of branded entertainment, where it’s going, and the importance of compelling content.

Chet Fenster
Managing Partner
MEC Entertainment
Shelly Palmer
Managing Director
Advanced Media Ventures Group, LLC
Brian Terkelsen
CEO
MediaVest USA

Make sure to register online today!

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About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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