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Nissan And Sony PlayStation Case Study On Tap

Joining this year’s speaker line-up at realscreen’s Branded Entertainment Forum are Dave O’Connor, executive producer, Media & Entertainment, @radical.media and Brian O’Rourke, executive producer, TBWA\Chiat\Day. Drawing examples from the success ...
July 11, 2012

Joining this year’s speaker line-up at realscreen’s Branded Entertainment Forum are Dave O’Connor, executive producer, Media & Entertainment, @radical.media and Brian O’Rourke, executive producer, TBWA\Chiat\Day. Drawing examples from the success of their Nissan and Sony PlayStation partnered reality TV series GT Academy, they will explain why high-stakes reality TV is the right road to travel for further brand exposure.

Dave O’Connor
Executive Producer
Media & Entertainment, @radical.media
Brian O’Rourke
Executive Producer
TBWA\Chiat\Day

e sure to register by September 21 to take advantage of the early bird rate break.The GT Academy Story is one of several case studies and panels carefully selected in consultation with our all-star advisory board to engage content producers, brand marketers, creative and media agencies and execs from television networks and digital platforms in a day designed to decipher cutting-edge strategies and best practices in the development of unscripted/factual branded entertainment.  You can see who`s already registered to attend here

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About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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