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Nissan And Sony PlayStation Case Study On Tap

Joining this year’s speaker line-up at realscreen’s Branded Entertainment Forum are Dave O’Connor, executive producer, Media & Entertainment, @radical.media and Brian O’Rourke, executive producer, TBWA\Chiat\Day. Drawing examples from the success ...
July 11, 2012

Joining this year’s speaker line-up at realscreen’s Branded Entertainment Forum are Dave O’Connor, executive producer, Media & Entertainment, @radical.media and Brian O’Rourke, executive producer, TBWA\Chiat\Day. Drawing examples from the success of their Nissan and Sony PlayStation partnered reality TV series GT Academy, they will explain why high-stakes reality TV is the right road to travel for further brand exposure.

Dave O’Connor
Executive Producer
Media & Entertainment, @radical.media
Brian O’Rourke
Executive Producer
TBWA\Chiat\Day

e sure to register by September 21 to take advantage of the early bird rate break.The GT Academy Story is one of several case studies and panels carefully selected in consultation with our all-star advisory board to engage content producers, brand marketers, creative and media agencies and execs from television networks and digital platforms in a day designed to decipher cutting-edge strategies and best practices in the development of unscripted/factual branded entertainment.  You can see who`s already registered to attend here

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About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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