Gareth Williams has been appointed as VP, programming for Latin America and U.S. Hispanic at BBC Worldwide Channels, to begin at the end of July.
Based in Miami, Williams is tasked with leading programming strategy, scheduling and channel portfolio for BBC HD, BBC Entertainment and CBeebies.
He will oversee the programming team in Miami, Mexico City and São Paulo and identify new areas of growth, reporting directly to Angel Peche in the general manager’s office.
Prior to this role, Williams was SVP of content and production, South America for BBC Worldwide. His most recent credits include Dancing With the Stars in Panama, What Not to Wear in Brazil and Make My Body Younger in Chile.
He has also served as director of new programming, BBC Worldwide, and channel head of UKTV’s Good Food channel.
“Gareth has a perfect CV for this role. He has a deep knowledge of the BBC’s output as well as other British programming, coupled with an extensive network of contacts throughout the BBC and BBC Worldwide. He comes to the role at an exciting time as we are expanding our presence in this market,” said David Weiland, BBC Worldwide’s SVP programming & TV channels.
“Gareth brings with him a deep knowledge of the Latin American TV market and audiences,” added Angel Peche, acting general manager of BBC Worldwide Networks Latin America & U.S. Hispanic. “His fluency in Spanish and Portuguese, added to his ample understanding of the region’s different idiosyncrasies, gives us assurance that he has the pulse of our viewers, and will, with his programming background and breadth of production experience, prove invaluable to our continued growth in the region.”