Scripps Networks Interactive-owned Food Network UK is expanding its on-air presence on UK digital TV provider Freeview, going from a four-hour programming block to all-day programming.
According to the net, since its launch on Freeview in July of 2011, the channel was sampled by more than 11 million people over the course of the year, with 3.3 million now tuning in monthly.
“Today’s news is a testament to the quality of our programming and Food Network UK’s popularity and reputation amongst viewers,” said Nick Thorogood, managing director of Food Network Europe, Middle East and Africa (EMEA). “By extending our hours on this platform, all Freeview households will now be able to enjoy our great food entertainment all day, every day.”
According to a BARB Establishment survey from the last quarter of 2011, Freeview currently serves more than 20 million homes in the UK, including 10.8 million main set homes.
Food Network UK is also carried in the UK via Sky and Freesat.